Essential tips to accomplish more.
To help users better understand how to use Airtable, our Marketing team produced a series called Tool Tips. Every month, I used a mixture of screen recordings and graphics to show new ways to use the product. In its first iteration, Tool Tips was a demo/tutorial, but in 2022 I restructured the series to feature a problem statement at the beginning and three solutions quickly after. This series was promoted monthly in our newsletter and blog.