In response to overwhelming demand for speaking engagements and Simon Sinek content, our team at the Optimism Company decided to create a B2B product called the Infinite Game Book Club – a video course for teams to read “The Infinite Game” and follow along with guided discussions. For this project, I directed and produced a 2-day shoot with Simon, where he shared anecdotes and broke down concepts from the book in his own words.

Role: Director/Producer